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montage of yellow pages with ipad and iphone in foreground

Our business has developed from its print origins to marketing solutions using the latest digital technology

History

The key milestones in our history are shown below.

1930

Merchants Advertising Service Inc. publishes local community directories for Long Island, US

1949

The company becomes known as Yellow Book

1966

General Post Office first publishes a classified section called Yellow Pages in the Brighton, UK telephone directory

1973

Yellow Pages directories rolled-out across the UK

1981

Formation of BT, of which Yellow Pages is a division

1984

Business Pages launched in the UK

1987

Talking Pages regional service piloted in Brighton and Bristol, UK

1993

Talking Pages single national number launched

1996

Yell.co.uk, our UK iYP service, launched

1999

Acquisition of Yellow Book USA for $665 million

2000

Renamed as Yell

2001

Apax Partners & Co. Ventures Limited and Hicks, Muse, Tate & Furst buy Yell from BT for £2.14 billion

2002

Acquisition of McLeod USA Publishing Co in the US for $600 million

Acquisition of National Directory Company based in California

2003

Listed on the London Stock Exchange

Yell Data sold to Experian

New telephone service in the UK, Yellow Pages 118 24 7, is launched

2004

Acquisition of Feist Publications Inc. in the US

2005

Acquisition of TransWestern Holdings L.P. in the US

2006

Acquisition of Clarke Directory Publications in the US

Acquisition of TPI Group, Spain and Latin America

2007

TPI Group renamed Yell Publicidad

Sale of TPI Brazil

Purchase of Publicom from Telcom Argentina, publisher of Paginas Amarillas

2008

Yellowbook expands into South Carolina, extending footprint to 48 states and the District of Columbia

Transfer of Pindar Set Ltd to Yell. Operation is called Yell Adworks

2010

Acquisition of TrustedPlaces, a popular UK local reviews website

Yell moves into its brand new headquarters building at One Reading Central, Reading, UK

2011

New transformation strategy announced

2012

Shareholders approve change of name to hibu plc

Acquisition of Moonfruit, the UK’s leading DIY website and online shop builder

2013

Terms of financial restructuring agreed; hibu plc de-lists from London Stock Exchange

2014

hibu Websites launched

Financial restructuring effective; hibu becomes a privately-held company

Business Store launched in Spain